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South Dakota Beef Headlines the Sturgis Motorcycle Rally!

South Dakota Beef Industry Council (SDBIC) headlined the Sturgis Motorcycle Rally as the Official Meat at this year’s 81st Annual event incorporating “Official Beef Stops”. Past Beef Throw Down Champion Restaurants, declared as “official Beef Stops, showcased BEEF to Sturgis Motorcycle Rally attendees.

Friday August 13th was the 3rd annual Beef Throwdown which included a Burger Battle near the Harley Davidson Stage in downtown Sturgis, South Dakota. South Dakota Ranchers paired up with local media personnel as they battled it out at the grill for their chance to win the 2021 Beef Throwdown, Burger Battle Championship as the event brought many Sturgis Rally attendees to watch and learn about BEEF. Food Network Celebrity Chef, Justin Warner hosted this year’s Beef Throwdown Burger Battle and thinks it’s important for consumers to see the faces that produce this high-quality protein, “Events like the burger battle are a crucial component to telling the story of beef. When consumers can see the humans behind the product, their appreciation and respect for the product grows.”

This year’s Beef Throwdown Burger Battle contestants were: South Dakota Ranchers, Justin Tupper, Josh Giagle, Chance Anderson, Corey Levin and Les Shaw along with South Dakota Media Partners Brad Heid, Mike Fell, Rhonda Lee and Jeff Menken. One lucky Motorcycle Rally attendee was pulled from the crowd to participate with one of our South Dakota Ranchers! This year’s Beef Throwdown Burger Battle Champions were South Dakota Rancher Les Shaw and Riverfront Broadcastings, Jeff Menkens.

The Burger Battle also brought forth the opportunity for attendees to get involved with the first ever Cattle Call contest. This contest allowed event attendees to get involved for their chance at winning one of the Napolean Grills used at this year’s event. This year’s winners were: Jim Raysor (South Dakota), Amy Adams (Georgia) and Christy Moon (Wisconsin).

The Sturgis Motorcycle Rally as come to an end and BEEF was at the forefront of several events during this year’s Rally and in front of attendees of all around the United States. Thank you to all who joined us for a fun week in Sturgis.

The South Dakota Beef Industry Council works on behalf of South Dakota beef producers through the $1 Beef Checkoff program.

For more information on the Beef Checkoff and statewide efforts follow us on Facebook, Instagram and Twitter or visit and

2021 Beef Throwdown Burger Battle Champions, South Dakota Rancher Les Shaw and Riverfront Broadcastings, Jeff Menkens.

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