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BEEF Takes Center Stage at the 82nd Annual City of Sturgis Motorcycle Rally

In just a few short days, the sounds and sights of thousands of Motorcycles from across the nation will be rolling into South Dakota for the 82nd Annual City of Sturgis Motorcycle Rally August 5-14, 2022 and BEEF will be center stage at this year’s rally festivities!

New to this year’s Sturgis Motorcycle Rally is the latest Beef Throwdown Experience that will encompass the entire state as it provides an opportunity to “Claim Your Steak” alongside the always popular Burger Battle contest taking place on Harley Davidson Rally Stage August 12, 2022. Nominations for the “Claim Your Steak” campaign were gathered throughout the month of June as communities from across South Dakota celebrated their local beef cuisine in helping us identify some of South Dakota’s best options for a great steak with over 30 locations to be highlighted as we lead into Sturgis!

The top three nominated steakhouses will be visited by South Dakota ranchers and Celebrity Chef Justin Warner as they move to the final round of the competition. Warner and local ranchers will judge the final three with the champion being announced live at the Sturgis Burger Battle. The top three locations will also work alongside Warner as official judges at that event. The champion restaurant will move forward and represent the SDBIC as the official beef team at the Sanford International Tournament of Champions Pro Am gold event in September. All nominated restaurants move forward for the People’s Choice Award.

Whether you are a rally goer or a local community member just looking for that good steak, you are encouraged to visit these restaurants as all roads lead to Sturgis! Consumers will have the opportunity to vote for their favorite Claim Your Steak Steakhouse/Restaurant for the people’s choice award from August 1-11, 2022. The People’s Choice Award will be announced on Friday, August 12, 2022 on the Harley Davidson Rally Stage as well as South Dakota Beef’s social media properties.

The Burger Battle will take place on Harley Davidson Rally Stage, downtown Sturgis on August 12, 2022 from 1:30-3:30 p.m. The Beef Throwdown Burger Battle will feature three teams, pairing Sturgis VIP Sponsors, South Dakota Beef Farmers and Ranchers, and Media Partners together as they battle for their chance to be the 2022 Beef Throwdown Burger Battle champions. SDBIC Celebrity Chef, Justin Warner will be onsite to help host and judge this year’s Burger Battle, along with representatives from the three winning Claim Your Steak restaurants.

SDBIC Executive Director, Suzy Geppert is excited about beef’s involvement in this year’s City of Sturgis Motorcycle Rally – “We have a great line up of activities for this year’s Rally and we are excited to help provide education to consumers on the importance of beef in a whole plate diet and have a little fun along the way as we highlight some of our South Dakota Steakhouses/Restaurants and South Dakota’s hard working beef farmers and ranchers.”

We encourage everyone to come out and learn more about South Dakota Steakhouses/Restaurants and South Dakota beef farmers and ranchers and their efforts in bringing a high-quality, real protein to our tables.

Learn more about BEEF involvement in the 82nd Annual City of Sturgis Motorcycle Rally by visiting

The South Dakota Beef Industry Council works on behalf of South Dakota beef producers through the $1 Beef Checkoff program.

For more information on Beef Checkoff and statewide efforts visit and or contact Suzy Geppert at

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