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BEEF Showcased at 2022 Black Hills Stock Show and Rodeo Rapid City

Updated: Feb 24, 2022

BEEF was showcased at the 2022 Black Hills Stock Show (BHSS) and Rodeo Rapid City January 28- February 5, 2022 in Rapid City, South Dakota! Stock show attendees experienced BEEF at events throughout the week.

New to the stock show this year was the Beef and Broncs Experience that was made possible by a partnership between the South Dakota Beef Industry Council (SDBIC) and Sutton Rodeo. The South Dakota Beef Industry Council Stage offered multiple opportunities to showcase the beef industry with events and interviews taking place on the stage. The SDBIC also worked with Monument to brand an ALL beef menu to the Carvery in the Rodeo Zone where 1,261 ribeye sandwiches and 1,262 brisket sandwiches were purchased by attendees throughout the week. The Chili Cookoff and Youth Beef Cooking Contests offered several attendees and kids from across the state an opportunity to showcase our favorite protein. While SDBIC also presented to the FFA as part of their 1st ever FFA day at Rodeo Rapid City. Jr. Beef Ambassadors participated on stage with former Miss Rodeo America, Jordan Tierney in a panel discussion skit where they discussed commonly asked consumer questions. Team Beef SD and Celebrity Chef, Justin Warner joined us on stage for a Beef, Beer, and Broncs event where we highlighted some of beef’s underutilized cuts with a beef bone broth, steak tip, and beer pairing alongside Lost Cabin Brewery.

Several interviews were conducted throughout the BHSS with KBHB, KOTA, Dakota Farm Talk, and News Center 1. Presentations took place daily on the SDBIC Stage in the Rodeo Zone, giving SDBIC Board of Directors and SDBIC Staff the chance to talk beef with producers and consumers better understand the Beef Checkoff.

The SDBIC was excited to continue its partnership with Rodeo Rapid City with each performance providing opportunities for attendees to win Beef Bucks! Along with providing Beef Bucks during Rodeo Rapid City performance the SDBIC gave stock show attendees the opportunity to win Beef Bucks by visiting the SDBIC Booth in the Rodeo Zone!

The SDBIC was honored to showcase the new “Beef Strong” Children’s book and have Author Amanda Radke at the booth to sign books! The” Beef Strong” children’s book is a new educational resource found within the Build Your Base Sports Nutrition and training program written in partnership with Sanford Health. Learn more about the South Dakota program as it continues to grow across the United States at

This year was all about the experience and BEEF was the highlight of the event! Whether it was coming to the Stock Show for its experience, or reconnecting with old friends, BEEF was THERE!

Thank you to all who joined us at this year’s Black Hills Stock Show and Rodeo Rapid City! SDBIC look forward to bringing BEEF back to the 2023 stock show and hope to see you there!

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