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BEEF Highlighted at 82nd Annual City of Sturgis Motorcycle Rally

It was a great week for BEEF at the 82nd Annual City of Sturgis Motorcycle Rally August 5-14, 2022 as the South Dakota Beef Industry Council (SDBIC) showcased it to thousands throughout the week. Numerous events and promotions during helped drive the demand for BEEF, including the Claim Your Steak promotion, Sturgis Beef Throwdown Burger Battle and the SDBIC Beef Booth that gave SDBIC Staff and Directors the opportunity to talk BEEF with Sturgis attendees.

The annual Sturgis Beef Throwdown took place and consisted of three categories: the Claim Your Steak Award, Claim Your Steak People's Choice Award and the Burger Battle Champions. The Claim Your Steak promotion started in June of 2022 and gave South Dakotan’s the opportunity to nominate their favorite steakhouse/restaurant. The top three nominated restaurants advanced to the final round of competition as Celebrity Chef Justin Warner and ranchers from across the state traveled to the locations for a final taste and decision on the Claim Your Steak Champion. All nominated restaurants advanced for the chance to win the Claim Your Steak- People’s Choice Award.

The Burger Battle took place on the Harley Davidson Rally Stage in downtown Sturgis on August 12th. Sturgis VIP sponsors were paired with South Dakota Beef Farmers and Ranchers and Media Partners to battle for their chance to be the 2022 Burger Battle champions. SDBIC Celebrity Chef, Justin Warner, was onsite to host and judge this year’s Burger Battle, along with representatives from the top 3 Claim Your Steak restaurants.

This year’s Sturgis Beef Throwdown Champions are:

Claim Your Steak Champion: Alpine Inn & Restaurant - Hill City, SD

Claim Your Steak People Choice: Lone Tree Steakhouse - Geddes, SD

Burger Battle Champions: Cory Levine-Hereford, SD and Terry Anderson (KBHB out of Sturgis)

Congratulations to all of this year’s Sturgis Beef Throwdown winners and thank you to everyone who had a part in choosing this year’s winners!

Learn more about SDBIC participation in this year’s 82nd Annual City of Sturgis Motorcycle Rally and throughout the year by following us on Facebook (@SDBeef). Thank you to all who stop by to talk BEEF!

The South Dakota Beef Industry Council works on behalf of South Dakota beef producers through the $1 Beef Checkoff program.

For more information on Beef Checkoff and statewide efforts visit and or contact Suzy Geppert at

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